BRIEF

Create a welcome which prioritises sustainable/reusable/durable materials without sacrificing a premium look and feel.

Make the welcome pack more ‘generic’, which would permit it to be used for more than one purpose other than a welcome pack, e.g. members’ packages, press and influencer packages, VIP virtual tasting packages, or even to sell in the distillery shop. To do this would necessitate the fitments to be interchangeable.