BriefOur team conceptualised different Christmas chocolate gift box packaging for a large US retailer. The brief focused on large volume production and required a stand-out Christmas theme.Our processSeveral stylistic directions were explored, keeping volume and target price top of mind. Our final decision was centered around manufacturable and economic structures, with the focus on maximising shelf presence through the use of foils and eye catching printed details.Conclusion:The end result was a colourful, foiled Christmas tree shape, with integrated fitments and interesting printed details, conveying the fun and cheerful spirit of the holiday season.